If there was any doubt that we are living in a digital-first world, 2020 made it undeniable. To reach new customers, drive engagement, and build pipeline, businesses must have a digital marketing strategy in place.
Salesforce recently rolled out a new program designed to assist Partners with their digital marketing transformation. The new Digital Marketing Program has several components to help Partners level up their digital marketing chops and deliver the sort of seamless, connected experiences prospects and customers expect in today’s digital world.
Here, we take a look at three of the main components of the program you can leverage to accelerate your digital marketing transformation, along with a few additional resources to help you get started.
Digital Marketing Services
Partners who wish to augment their digital strategy through agency support and turnkey campaigns will want to check out Salesforce’s new Digital Marketing Services offering. This is a new Partner Program benefit “designed to accelerate your digital marketing with assets customized to your unique value proposition and branding tied to a Salesforce key theme or big bet.”
The deadline to apply in AMER is Friday, April 9, so you’ll need to act fast if you want to participate. If you missed the deadline, or you applied but weren’t accepted, don’t fret! The program runs quarterly so you’ll have another opportunity to apply every three months. Keep an eye on the Digital Marketing Program Partner Chatter Group for the next quarterly application announcement.
Digital Marketing Curriculum
For Partners whose digital marketing skills could use a boost, Salesforce has a new Digital Marketing Curriculum which can be found in Partner Learning Camp. Designed to provide a solid foundation in current digital marketing strategy, principles and techniques, the curriculum is available to all Partners.
Courses include topics such as email marketing, programmatic advertising, demand generation, social media, and SEO. Additional courses will be coming soon to the Digital Marketing Curriculum to round out your digital marketing education, so be sure to check back often once you’ve completed the existing curriculum.
Partner Marketing Center
The Partner Marketing Center (PMC) is your one-stop-shop for co-brandable digital marketing assets. Here, you’ll find hundreds of assets in various formats, from email templates to landing pages, digital ads, social media assets, and more. You can easily customize these assets to align your digital collateral to core Salesforce products and strategic themes.
Salesforce is currently in the process of revamping the Partner Marketing Center, and will unveil a fully reimagined PMC in May, 2021. If you don’t have access to the Partner Marketing Center yet, you can register for an account here.
If your digital marketing strategy could use some help, we encourage you to take advantage of these new and revamped services and resources. To help you get started, here are a few direct links to learn more: