- Opera MediaWorks engaged with CodeScience to centralize its teams and deliver a system to manage the complete business process end to end in a single Salesforce instance: including CRM, Sales, Order Management, Ad Operations, Reporting, and Billing.
- CodeScience used its proven CRM integration tools.
- Apex and Visualforce for custom page functionality and generating IOs.
- Apex Triggers for Opportunity Forecasts, Revenue Schedules, and syncing data between line items and delivery data from AdMarvel.
- SOAP API for the ad server integration.
Opera MediaWorks’ new solution standardizes business process and centralizes data that were previously fragmented across several different environments and allowed it to:
- Manage media campaigns, client relationships, approvals, and reporting.
- Create campaigns in the form of Insertion Order (Opportunity) and Line Items for ad placements.
- Merge data from seven different systems and implement standard business processes, workflow, and approvals.
- Integrate Salesforce with AdMarvel to automatically deploy campaign details to ad server.
- Centralize reporting, opportunity forecasts, and revenue schedules for media campaigns spanning multiple months.
- Generate insertion orders in PDF format with the click of a button.