Opera MediaWorks

The Test

  • Opera MediaWorks engaged with CodeScience to centralize its teams and deliver a system to manage the complete business process end to end in a single Salesforce instance: including CRM, Sales, Order Management, Ad Operations, Reporting, and Billing.

The Science

  • CodeScience used its proven CRM integration tools.
  • Apex and Visualforce for custom page functionality and generating IOs.
  • SOAP API for the ad server integration.

The Results

Opera MediaWorks’ new solution standardizes business process and centralizes data that were previously fragmented across several different environments and allowed it to:

  • Manage media campaigns, client relationships, approvals, and reporting.
  • Create campaigns in the form of Insertion Order (Opportunity) and Line Items for ad placements.
  • Merge data from seven different systems and implement standard business processes, workflow, and approvals.
  • Integrate Salesforce with AdMarvel to automatically deploy campaign details to ad server.
  • Centralize reporting, opportunity forecasts, and revenue schedules for media campaigns spanning multiple months.
  • Generate insertion orders in PDF format with the click of a button.

Whether you’re a long time partner or just now evaluating the Salesforce ecosystem, we would love the opportunity to help you build for success.