Jacob Rouser
Nov 15, 2019

Dreamforce is next week, and we’re preparing our team for this amazing event. From parties, keynotes, and our own sessions, we’ve gathered our must-do activities for Partners at Dreamforce ‘19.

If you’re looking for tips on how to maximize Dreamforce, check out our Road to the AppExchange Webinar series — our session titled “How to leverage Dreamforce for your GTM” covers building a conference strategy, interfacing with Salesforce, and tips on getting the most from the numerous events.

All times are in PDT, local for San Francisco.

During the Day

Partner Keynote: Building a Different Kind of Partnership —  Tuesday, November 19 at 2:45 PM - 3:45 PM located in Moscone West, Level 3 | Keynote Room

This year’s Partner Keynote spotlights how Salesforce has focused on being a different kind of company. From their business and philanthropy models to their focus on trust, learning, and customer success, we’ll learn how Salesforce is paving the way to new global opportunities. 

AppExchange Partner Keynote: Success in the Fastest Growing Cloud Marketplace — Tuesday, November 19 at 4:30 PM - 5:30 PM located in Moscone West, Level 3 | Keynote Room

Learn from Woodson Martin, EVP and GM of the AppExchange how AppExchange partners are building on the new Salesforce Customer 360 platform, selling on the AppExchange, and growing their business in the ecosystem. As always, we’re expecting to hear new program announcements and improvements, so be on the lookout for our recap post dedicated to this session next week.

Developer Keynote: Continuous Innovation with the Customer 360 Platform — Wednesday, November 20 at  9:00 AM - 10:00 AM located in Moscone West, Level 3 | Keynote Room

Developers attending Dreamforce cannot miss this keynote. With a focus on the Customer 360 platform, you’ll hear from the platform and product teams at Salesforce on how to develop faster, improve security, and deliver the best customer experiences.

Financial Services Keynote: Accelerate Transformation and Inspire Customer Trust — Wednesday, November 20 at  3:00 PM - 4:00 PM located in Moscone West, Level 3 | Keynote Room

Salesforce states that those leveraging Financial Services Cloud achieve a 147% greater ROI. This keynote covers how State Farm and Barclays are using FSC to improve customer experiences, platform enhancements for mortgages and insurance, and the story of Good Return enabling economic empowerment.

Healthcare & Life Sciences Keynote: Transform Health & Wellness Experiences — Wednesday, November 20 at  5:00 PM - 6:00 PM located in Moscone West, Level 3 | Keynote Room

The healthcare industry has shifted focus, and many consider that a patient- and member-centric approach to be key. However, complex business environments and strict compliance policies create challenges for those in the industry to deliver. Learn from Johnson & Johnson, NYU Langone Health, and the team at Salesforce on the latest that Health Cloud has to offer to meet and solve these challenges.

Demo Jams — Various Dates and Times

Salesforce has increased the number of Demo Jams happening this year. If you don’t know, Demo Jams are a game show style event where each contestant has 3 minutes to showcase their app in a real-time demo — no slides, no videos, no fluff. Themes include:

  • Nonprofit and Education

  • Beyond Apps: Lightning data, bolts, and more

  • Sales

  • Developers

  • Customer Service

  • Admin

  • Finance

  • Lightning Web Components

  • Commerce

The winner for the best demo is chosen by the audience, and the winners for each topic compete in the final Mega Demo Jam.

Where CodeScience is Speaking

AppExchange Insights: ISVs Share Their Forecasts for 2020 and Beyond — Tuesday, November 19 at 1:30 PM – 2:10 PM located in Park Central, City

In our 3rd annual State of AppExchange Partner Report, we surveyed AppExchange (ISV) partners on their benchmarks and strategy across growth, technology, Salesforce as a channel, and investments. Join us for an exciting partner panel as we bring together: Sparta, Twilio, Geneia, and Crunchbase to learn how ISV Partners like you are leveraging Salesforce and what to look for in the year ahead.

Become a Rockstar Admin: Staying Ahead of the Curve — Tuesday, November 19 at 12:00 PM – 12:20 PM located in City View at Metreon, Level 4 | Yellow Brick Road Theater

An Admin's life is always evolving. With all the hats you wear, how can you be the rockstar your team needs you to be? Join us to hear of the incredible journey from one of our MVP Admins as they share the tricks they leverage to maximize impact across their organization and stay on the forefront of Salesforce innovation.

Alternative Pricing Models: How ISVs Are Monetizing Beyond Per User Per Month — Wednesday, November 20 at 3:00 PM – 3:40 PM located in Park Central, Franciscan I

To increase revenue growth, many ISVs are exploring going beyond the traditional per user / per month pricing model when it comes to monetizing their Salesforce application. In this session, we'll showcase the options some ISVs are experimenting with and discuss the process of designing, selling, and implementing new pricing models as well as the impact it is having to their company and customer success.

New ISV Partnership Models: Solve Technology Gaps and Fend Off Competition — Thursday, November 21 at 12:00 PM – 12:40 PM located in Park Central, MaSo A – CoS

Circles of Success for Partners are interactive group roundtables hosted by Salesforce experts. As the Salesforce ecosystem continues to grow, ISVs are having more success selling into larger enterprise accounts. That sales success is creating new challenges for ISVs; namely, their end-customers are exposing some key technology gaps within their offering. As a solution, ISVs are creating new partnership models by combining their solution with other ISVs to make their offering stronger. Join this Circles of Success to learn about these new partnership models, examples of successes and challenges, and new opportunities for your business.

Top Mistakes ISVs Make When Building Apps — Thursday, November 21 at 12:00 PM – 12:40 PM located in Park Central, Partner Lodge: Pod 1

Whether you are a new partner or have been a partner for a while, this is the perfect Circles of Success session to learn from other's mistakes. In this session, we will discuss tips and best practices on the top technical challenges to avoid and how to build and distribute your app right the first time. Please keep in mind, Circles of Success for Partners are first come, first served, and are for Salesforce partners only.

Connecting Online and Offline Experiences with the Optimizely for Salesforce App — 

Thursday, November 21 at 12:30 PM – 12:50 PM located in Moscone South, Campground | Theater 1

How do your online activities impact your offline conversion metrics? Is your support team aware of the online experiments your team is running? Learn how you can easily enhance campaign attribution techniques and experimentation program outcomes with the new Optimizely for Salesforce App.

Places to Check Out

  • The Partner Lodge — Bigger and better this year. The Partner Lodge is located in the Park Central Hotel and features exclusive sessions, hands-on technology demos, and the place to be to learn and network with other Partners.
  • Entrepreneur Station — Share stories and insights with other entrepreneurs at the Trailhead Shores at Moscone West, first floor. You’ll discover specifics on how partners are leveraging the AppExchange to drive growth.

At Night

Give Thanks and Come Talk Turkey with CodeScience 

In honor of Dreamforce falling just a few days before Thanksgiving, it’s the perfect time to celebrate and Give Thanks to our customers, partners, and friends in the Salesforce ecosystem. Join us for delicious bites, endless drinks, and the best AppExchange Partner networking in town. Let’s raise a glass together and talk turkey!

Space is limited, and there won’t be room for walk-ins. So if you’re interested in partying with us, request an invite here!

If you’re looking for more parties, Salesforce Ben puts together an epic party list spanning the entire week of Dreamforce. Act fast, as many parties are filling up!

Final Thoughts

Dreamforce is a marathon, not a sprint. Take time to evaluate the sessions you want to attend and understand what you’re goals are. We always recommend strategizing with your team to divide and conquer.

If you’re interested in exploring your opportunity on the AppExchange, we want to meet with you! We’re set up next door to the Four Seasons, and if you’d like to chat, you can schedule time here.

We hope to see you there!

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