Every day we talk with potential customers and our clients about Salesforce, the AppExchange, and what it takes to either improve an existing app or launch a new one. And more often than not, we find that business leaders are unsure of where to start or are looking for guidance on launching their app successfully.
And to be fair, there is a lot to understand. Salesforce has its own jargon and process—and even for well-established SaaS companies, the journey of getting on the AppExchange can still seem overwhelming.
That's why we've put together a quick-start guide that will provide some insights into the world of the Salesforce AppExchange.