Your company’s success in the B2B SaaS arena hinges upon the speed and accuracy of your execution. While some companies attempt to launch products on their own, others choose to enlist the services of experienced software consultants to facilitate their product launches. Outsourcing through software consultants helps companies begin earning money roughly 40% faster than using internal resources. Below are 10 key reasons why software consultants – also called Product Development Organizations or PDOs – can execute faster than your internal teams.

1) Seasoned consultants have experienced failure – and know how to prevent it.

Failure is a familiar concept to battle-tested software consultants. They know the barriers to success at every product development phase and have the tools and resources to help you overcome those barriers quickly. Whether you are stuck in the ideation phase or in need of assistance with the security review process, a consultant can highlight potential obstacles and ensure that they do not delay your launch.

2) Many internal teams are already overextended.

A successful product launch requires sustained attention from a dedicated team of professionals. Many startups and small businesses simply do not have the internal resources to dedicate to overseeing every step of a product launch. They are already stretched beyond capacity, with many team members wearing multiple hats. Software consultants can work faster because they are only concerned with the execution of your product launch.

3) Consultants do not require training like new internal hires.

Some companies attempt to handle a launch by hiring full-time employees to manage the process. This strategy is costly in more ways than one. First, a business must spend valuable time and money on the hiring process. Second, the new hire(s) must be trained and brought up to speed, which chews up additional time and resources. Outside consultants already possess the training and experience required for a successful launch. Moreover, you only pay them for services rendered, enabling you to save money and optimize time.

4) Security Review is less apt to be a roadblock.

A failed security review can cause major headaches and delay the product launch process. While submitting an app for security review is a relatively simple process, ensuring that you pass is a different story. Software consultants are familiar with the most current reasons for app failures and can help you avoid the pitfalls that prevent many apps from passing the security review process. Top PDOs will offer a guarantee that your product will pass the security review, thereby instilling confidence that your official launch will occur sooner.

5) Consultants typically have a keen awareness of market risks.

Failure to identify potential risks and take measures to mitigate them can disrupt or completely prevent successful execution. While internal teams may lack experience in these areas, software consultants are typically masters of risk mitigation. Their past successes and failures provide a solid foundation for executing a successful launch.

6) Testing is second nature for most consultants.

Creating a superb user experience is important to skilled software consultants. They realize that taking a little time to test with prototypes and map out user preferences can help prevent execution delays in the long run. Consultants take the testing process seriously and possess the training and tools required to ensure that testing is completed efficiently.

7) Software consultants can help you get your app listed on the AppExchange faster.

A key advantage offered by PDOs is their degree of experience with the AppExchange. Unlike internal employees who likely have limited to no experience with the AppExchange submission process, consultants approach the process like seasoned veterans. They know how to craft a killer AppExchange listing that is effective and delivers results.

8) Consultants often have valuable information on both the competitive landscape and the Salesforce ecosystem.

As a result of their experience working with a wide variety of companies, consultants have an inside track on the latest market trends and products. They regularly attend trade shows, industry meetings, and Salesforce events where leading developers unveil cutting-edge technology and platform roadmaps. In addition, the Salesforce ecosystem can be a confusing labyrinth to navigate. Lean on the relationships of your PDO to gain insights on the right path to take for market success.

9) Expedite your marketing initiatives with the help of software consultants.

Leading consultants know that successful execution encompasses more than product development, security review, and quality assurance. They can lend valuable guidance that will help you streamline your sales and marketing campaigns, and also instill customer success. In short, they can continue to bolster your efficiency after your product is finalized.

10) Accomplished consultants bring you peace of mind during a chaotic time.

Experienced software consultants can instill confidence among business owners and employees who are anxious during the product development process. Consultants foster confidence by testing with prototypes and guaranteeing a successful security review – two measures that internal team members typically do not offer.

Choosing the Best Consultant for Your Business

Clearly, software consultants can execute faster than the average internal team. Consultants can also bring valuable information to the table during each product lifecycle phase. However, not all software consultants are created equal. As you evaluate potential consultants, be sure to select a consultant that exudes both precision and passion. Additionally, you should choose a consultant with the following:

  • An unyielding commitment to helping businesses earn their first million faster on the AppExchange
  • Experience guiding SaaS businesses of all sizes (from startups to Fortune 500 Companies)
  • Dedication to fostering a first-rate user experience
  • Unparalleled accessibility and support
  • A demonstrated track record as a certified Salesforce PDO

By enlisting the support of a trusted software consultant, you can enjoy the peace of mind that comes along with knowing your product development is in the hands of an expert. Most important, your product will become a household name faster with the guidance of an accomplished software consultant.


CodeScience is a certified Salesforce PDO Master that has brought 250+ products to market on the AppExchange. What can we do for you?